Understanding Instagram's "Made with AI" Tag: Why Does It Appear Even on Photos That Are Authentic?
If you're an avid Instagram user, you've likely come across posts with the "Made with AI" tag, even when the content appears to be minimally edited or completely free of artificial intelligence enhancements. This has sparked confusion among photographers and content creators alike.
Initially, it's essential to question how Instagram identifies the use of artificial intelligence. Meta, the parent company of Instagram, hasn't disclosed detailed specifics on how it detects AI content. However, they mention it relies on signals shared by the industry or users themselves indicating the use of AI in their uploads.
Meta isn't a member of the C2PA Content Credentials with a digital watermark system, but it can potentially label content as AI-assisted using certain signals. Adobe, the creator of Photoshop, is a founding partner of Content Credentials standards.
A plausible viewpoint emerges: even if you're the person depicted in the photo, using Photoshop's "Generative Fill" tool could trigger Instagram to tag it as AI-generated. However, tools like the Spot Healing Brush, Content-Aware Fill, or Clone Stamp, despite creating similar effects, may not trigger the AI tag on Instagram.
Is there a way to remove this tag if mistakenly applied? Yes, there is. You might consider disabling the "Made with AI" tag before sharing your photo. However, if you're still facing this issue, a small adjustment or re-upload after copying the edited image onto a blank canvas in Photoshop and saving it anew might prevent Instagram from mislabeling it as AI-generated.
In conclusion, while Instagram's "Made with AI" tag aims to enhance transparency about digital alterations, its application can sometimes be misleading. Understanding how Instagram identifies AI content and taking appropriate steps can help ensure your posts are accurately represented on the platform.
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